Media Consulting:

How many times have you taken a call from an Account Executive offering you an incredible advertising opportunity at deeply discounted rates because of ‘remnant space’ or ‘extra inventory’? Or an amazing deal to place a banner ad promising to attract thousands of visitors to your website based on the media outlet’s visitor statistics? Maybe even some free editorial?

Small and medium sized businesses are often considered the “bread and butter” ad dollars by local and regional media outlets such as magazines, newspapers, TV, radio, phone books (print and online), local online ad networks, mobile, out of home and the list goes on. Why? Because often these businesses don’t have metrics in place to monitor the effectiveness of a campaign and sometimes even fail to remember purchasing the ad all together.

Incite Interactive will work on your behalf to make sure every marketing decision, no matter the size or dollar amount, is an intelligent one.

For more information, please email myagency[at]inciteinc[dot]com.

Tip: If you are advertising with media that is not audited by a third party, reconsider the ad buy.